Two Become One in Your Wedding Brand
Branding is an empowering process for lovers to celebrate their story.
A wedding brand is often overlooked as couples may think branding is just for businesses, but branding your wedding means connecting it to your story as a couple. It doesn’t matter if your wedding is small and private or large-scale and grand. By branding it, you control it.
We recommend not digging too deep into superficial sites like Pinterest or Instagram to inspire your wedding, as couples should look inward and take note of their own personal styles, hobbies, family history, and culture to inform their unique experience. Our team naturally uncovers insights through a creative workshop, by hearing you both speak and observing your chemistry.
To deliver a signature wedding brand, we recommend building the foundation:
Logos to showcase your names together in typography, plus abbreviated variations with a thoughtful illustration or visual
Style Guide including an original color palette, photography ideas, and special touches
Brand Compass that internally establishes your four values to guide all decision-making
Once these foundational elements have been set, they will influence all deliverables and vendors, such as:
Wedding stationery
Website with event details and RSVP page
Attire for wedding party and guests
Food & beverage, signage, agenda, décor, and everything in between
Hartman Outdoor Photography
Wander Floral Design
Scott & Sara, now the Farleys, connected with Co. Story for a custom-designed wedding website. Guests were directed to the special site to view the weekend itinerary and vote for a honeymoon destination. After the wedding, Co. refreshed the website with thank-you messaging and a link for attendees to enjoy the entire wedding album and find photos of themselves.
Branding your wedding (or elopement) means curating the experience to be more cohesive and meaningful. Whether you’re looking for support before, during, or even after the event (when you share the photos), our team at Co. Story has successfully articulated love stories for relationships of all kinds, including LGBTQIA and bilingual ceremonies. Learn more about our special event branding by visiting www.storywith.co/celebrations
