Brand Radar 2023: Cast a Spell
what’s now + next for storytelling
Make It Magical
People once wished upon stars, but now we look to our favorite brands for guidance. Branding is like magic, a nonphysical force that influences us. Your story must mesmerize and make us believe.
Craft Your Meaningful Logo
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sig·il
noun
a potent symbol that contains meaning and power
Whether it’s a font choice or illustration, give each detail of your logo a purpose. Less clipart, more sigils.
Magic doesn’t happen overnight; Apple’s logo took a handful of brand refreshes to forge its cosmic value, worth more than $350 billion on paper.
Keep a Surprise up Your Sleeve
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Fashion week is a battle of the brands, and Paris’s best-in-show came via a captivating stunt from Parisian label Coperni, combining fashion with technology.
The fashion house stunned their live audience and set the internet ablaze by conjuring a dress out of thin air.
Start planning the next wow moment for your industry.
Get Lost Inside the Metaverse
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Zoom is like a black hole. Everyone seems insignificant when there’s too many faces at once or when we become faceless participants, rather than actual people.
Capture the Spirit of the Moment
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Inspiration does not always need to be fanciful. It can be found in the mundane, like with ASMR.
Leave your camera out to record for an authentic glimpse of the everyday, showing an intimate scene or taking us behind the curtains.
Cast your spell.
Reveal a secret.
Everyone wants to know
what’s beyond the smoke and mirrors.
