Brand Radar: Cast a Spell
trend report on thoughtful + unexpected storytelling
Make It Magical
People once wished upon stars, but now we look to our favorite brands for guidance. Branding is like magic, a nonphysical force with the power of influence. To be an impactful brand, your story must charm us.
Craft Your Meaningful Logo
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sig·il
noun
a potent symbol that contains meaning and power
Whether it’s a font choice or illustration, give each detail of your logo a purpose. Think less clipart — more sigils.
Magic doesn’t happen overnight; Apple’s logo took a handful of brand refreshes to forge its cosmic value, worth more than $350 billion on paper.
Keep a Surprise up Your Sleeve
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Fashion week is a battle of the brands, and Paris’s best-in-show came via a captivating stunt from Parisian label Coperni, combining fashion with technology.
The fashion house stunned their live audience and set the internet ablaze by conjuring a dress out of thin air.
Start planning the next wow moment for your industry.
Explore the Virtual World
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Zoom and Teams video calls are like meeting inside of a black hole. Stand out through creative backdrops via your wall decor or virtual background.
Capture the Spirit of the Moment
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Inspiration does not always need to be fanciful. It can be found in the mundane, like with ASMR.
Leave your camera out to record for an authentic glimpse of the everyday, showing an intimate scene or taking us behind the curtains.
Everyone wants to know
what’s beyond the smoke and mirrors.
