Branding Is Your Most Valuable Asset
Why an intangible asset becomes one of the largest sources of revenue.
Intangible assets are known as property that can’t be touched, yet they provide value (e.g., intellectual property). According to Visual Capitalist, intangibles have evolved to make up 84% of all enterprise value on the S&P 500, a massive increase from just 17% in 1975. Branding is not only included on the list of intangible assets, it’s a company’s single biggest asset. This is because the intangible brand is the foundation of any company.
When a brand presents itself as clear and confident for today’s visceral consumers, the return on investment is exponential — connecting with your audience emotionally, creating brand recognition, motivating them to share it with others, and eventually, becoming a brand entity that is valued at over 3 trillion dollars, like Apple.
Even if your sights are not set to become a Fortune 500, branding benefits everyone. North Carolina real estate maven and highly active community member Bambi Famous invested in branding to articulate her mission to be part of her community. She worked with Co. Story and we created B. Famous, which stands for being involved and leaving a legacy. Bambi’s clients rave about her branded initiatives, like the B. Local Community Guide that she continues to share.
Video in collaboration with Springbok Creative Media
Local guide made with Co.
We are Co. Story, creative consultants who become your brand’s best friends. We’ve launched brands from scratch and we’ve refreshed the ones that hadn’t groomed their branding in years. We’d love to see where your story is at — connect with us here!
